[SharkTank India S3] Uncle Peter’s Pancakes

Uncle Peter’s Pancakes is a Bengaluru-based company founded by Akashdeep Dan and Sundeep Singh in 20191. The idea for the company was born when Akashdeep, a biotechnology graduate, was looking to start a food business in the dessert segment1. After experimenting with various desserts, he decided to focus on pancakes1. The company was named after Peter, a tourist from the US whom the duo met in Manali1. Peter shared his knowledge about pancakes and even made pancakes for them. This encounter left a lasting impression on the founders and they decided to name their brand after him.

Product Details
Uncle Peter’s Pancakes offers a wide variety of pancakes, both savory and sweet. Over the last five years, the brand has built a solid menu offering at least 200 pancake varieties, besides crepes and waffles1. They often change the menu to surprise their clients, including summer and winter special varieties based on seasonality1. Their pancakes are 100% eggless, ensuring unbelievably soft, fluffy, and melt-in-your-mouth pancakes2.

Timeline
2018: Akashdeep Dan moved to Bengaluru and started experimenting with desserts1.
2019: Uncle Peter’s Pancakes was founded.
2021: The company began exploring franchise opportunities and started a cloud kitchen in Kolkata1.
April 2023: The company expanded to 40 outlets across 15 cities in India1.

Marketing Strategy
Uncle Peter’s Pancakes has been successful in creating a unique proposition in the Indian market by offering authentic American pancakes3. They have been able to infuse joy into their business venture, which has resonated well with their customers. The company has also leveraged the fame gained from their appearance on Shark Tank India4.

Funding and Financial Stats
While specific funding details for Uncle Peter’s Pancakes are not available, the company has seen significant growth over the years. From five outlets in 2021, they expanded to 40 outlets until April 2023 across 15 cities in India1. They sell an average of 5,000 pancakes per day, with orders increasing on weekends1. This rapid expansion and high sales volume indicate a strong financial position and successful business model.

Conclusion
Uncle Peter’s Pancakes is a testament to the power of a simple idea, executed well. With their unique product offerings and strategic marketing, they have carved a niche for themselves in the Indian food industry. Their journey from a small startup to a well-known brand is truly inspiring and serves as a model for budding entrepreneurs.